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Reporter’s Personal Brand

It is not uncommon that news agencies require or request their journalists to use social media for the promotion of their work and to support the marketing efforts of the company’s brand. It happens often that journalists, editors, reporters, and columnists are maintaining several accounts on the various social media platforms to keep their personal lives separate from their professional ones.

In quite a few cases, journalists are having a deep love-hate relationship with social media platforms. They are understanding the social media’s critical role and immense value, but at the same time that know that mistakes and misuse may easily lead to a sidelined career. (more…)

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