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NAHJ/SPJ Conference: Forging the Future

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Curious about the latest journalism techniques?
We’ll teach you everything under the sun.


The National Association of Hispanic Journalists and the Society of Professional Journalists South Florida Chapters present the 2013 NAHJ/SPJ Miami Regional Conference!

An opening reception is the evening of Fri., July 12, followed by an intense one-day conference on Sat., July 13.

For as little as $40 for professionals and $20 for students, you could network with industry leaders and learn a ton!

  • Looking for work? Recruiters from CNN, WSVN, Fox News Latino, NBC Latino and Fusion (the ABC/Univision joint venture) will be there doing one-on-one interviews. Sign up after you register.

The sessions are listed below.


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THE LOCATION

Forging the Future is at the Mayfair Hotel & Spa, 3000 Florida Ave. in Miami, Florida.

If you need a hotel room, our group rate is $145.77 per night. Click on the Mayfair’s Forging the Future group rate page.

Deadline: after Fri., June 21, 2013 hotel room rate is $209 plus tax.


REGISTERING

It’s simple. Just click here. (Having technical issues? Email Yaneth Guillen.)

Here’s what it’ll cost you…

Early Bird Registration (May 13-June 19)

• $30 for members, $15 for student members
• $40 for non-members, $20 for student non-members

Pre-Registration (June 20-July 9)

• $40 for members, $20 for student members
• $50 for non-members, $25 for student non-members

On-site Registration (July 13)

• $50 for members, $25 for student members
• $60 for non-members, $30 for student non-members


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OPENING RECEPTION 

The opening reception will be held at the Mayfair’s rooftop bar and pool (pictured above) from 7 p.m. to 9 p.m. Friday, July 12, with hors d’oeuvres and a cash bar.

At the reception, you could win big!  Purchase a $20 raffle ticket by clicking here and enter to win:

  • 1 registration to the EIJ conference in Anaheim.
  • 2 roundtrip tickets anywhere United Airlines flies.

Winners will be announced at the reception. If you’re not registering for the conference, you can still attend the reception for $15. Buy a ticket here.

You also get a free continental breakfast (muffins, bagels, other assorted carbs) while you register from 8 a.m. to 9 a.m. on Sat., July 13. Then there’s a lunch in the Mayfair’s ballroom from 12 p.m. to  1 p.m.


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SESSIONS

9 a.m. – 10:30 a.m. ~ KENTIA 1
REPORTING ON LATINOS, LATIN AMERICA AND MIAMI’S NEW IMMIGRANTS (NAHJ)

Seventy percent of the people who live in Miami are Hispanic. Within that community, the population is changing rapidly. Venezuelans, Brazilians and other new immigrants are remaking the city. And the events that happen throughout Latin America affect them significantly. Journalists who cover Latinos in Miami discuss how to go beyond reporting from Versailles and El Arepazo when there is news about Cuba and Venezuela to coming up with new and unique story ideas about this community.

PRESENTERS:
Christine Armario, The Associated Press (Moderator)
Laura Wides Muñoz, The Associated Press
Maye Primera, El Pais
Melissa Sanchez, El Nuevo Herald

 
9 a.m. – 10:30 a.m. ~ KENTIA 2
SEO WHEN YOU’RE SOL: BIG RESULTS IN NO TIME (SPJ)

If you run your own news site or blog, you know Search Engine Optimization is crucial for finding new readers. But SEO is also a career unto itself – and not the one you want. How can busy journalists optimize both their SEO and their time? What other efficient shortcuts can you take to promote your site? If all you know about SEO and web promotion is what you’ve Googled, here are proven techniques specifically for journalists.

PRESENTER:
Michele Boyet, The Breakers Palm Beach

 
9 a.m. – 10:30 a.m. ~ KENTIA 3
NEWS FOR YOUNG LATINOS (NAHJ)

Univision/ABC, NBC, Fox and the Huffington Post have all launched news operations aimed at young Latinos in English. How successful have they been? How is it changing the media landscape? And what are the news stories young Latinos are interested in?

PRESENTERS:
Suzette Laboy, Associated Press (Moderator) 
Francisco Cortes, Fox News Latino
Hiram Enriquez, MTV Tr3s
Hirania Luzardo, HuffPost LatinoVoices
Nuria Net, Fusion
Chris Peña, NBC Latino

 

9 a.m. – 10:30 a.m. ~ ALEXANDER 1
WEBSITE REVOLUTION: RAKE IN READERS, LAND A HOT JOB (SPJ)

This workshop is for web-curious pros and students who have the guts to manage a website but not the experience. We’ll take you inside web design, web maintenance, and online interaction to teach you how to turn your website from drab to fab – without the complexities of hand-coding and other time-consuming tasks. We’ll walk you through the fun and ugly sides of the web. Then we’ll take an interactive look at your own online efforts – and give you practical advice and tools you can use to occupy the online world, become a master moderator, and land that dream job.

 
PRESENTER:
Cassie Morien, Boca Raton Magazine

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10:40 a.m. – Noon ~ KENTIA 1
LATINO IDENTITY NOW: DEFINING THE MAJORITY MINORITY (NAHJ)

The Latino population is projected to more than double in the next 50 years. And in many U.S. cities, they already represent a majority minority. Defining this population is complex, and will only become more so in the years ahead. Who is Latino? How do country of origin, immigration status and generational differences divide and unite this population? And how do these nuances impact how we cover the Latino community?

PRESENTERS:
Ingrid Rojas, Fusion (Moderator)
Eduardo Gamarra, FIU
Mark Hugo Lopez, Pew Hispanic
Ed Morales, Author of Living in Spanglish

 

10:40 a.m. – Noon ~ KENTIA 2
PHONE ALONE: HOW TO BE A MULTIMEDIA JOURNALIST WITH WHATEVER’S IN YOUR POCKET (SPJ)

Your future lies in your hands – or really, in your pocket. The gadget you talk and text on all the time could be the tool that lands you a job after college. Using only your smart phone, you can shoot, edit, and upload entire video packages for the web. You can even stream video live from press conferences, sporting events, etc. You just need to know the tools. We’ll show you how be a portable journalist, share an array of free and inexpensive apps for editing, and teach you how to transform your stories into awesome video pieces – all with the tools you’re already using on a daily basis.

PRESENTER:
Rebekah Monson, University of Miami.

 

10:40 a.m. – Noon ~ KENTIA 3
CROSSING OVER: ENGLISH TO ESPAÑOL, SPANISH TO INGLÉS (NAHJ)

Are you bilingual? Want to cross over from Spanish to English or vice-versa? Seasoned journalists who have successfully crossed over share tips on landing a job in both markets. Whether you’re a young reporter or producer deciding on which language to work in, or a mid-career professional wondering if your Spanish (or English) is strong enough to make the jump, this panel will equip you with knowledge on how to make it happen.

PRESENTERS:
Phil Ferro, WSVN
Maria Morales, People en Español
Cristina Puig, Freelance TV Reporter (Moderator)
Marybel Rodriguez, WFOR CBS4

 

10:40 a.m. – Noon ~ ALEXANDER 1
BEAT REPORTING

Want to distinguish yourself as a journalist?  Create your star in the newsroom by specializing in a particular field!  Executives in several industries will share their insights on developing relationships between media and companies to provide fair, accurate and exciting stories the readers want to read.

Sponsored by Chevrolet

PRESENTERS:
Ashley Torres, South Florida Business Journal (Moderator)

Jaime Gabaldoni, Terra USA’s Auto Senior Editor
Annette Gallagher, University of Miami’s Media Relations Officer
Vinnie Fiordelisi, 3C Interactive’s Director of Corporate Communications
Marc T. Henderson, Miami-Dade Aviation Departments’s Media Relations Manager
 

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1:10 p.m. – 2:20 p.m. ~ KENTIA 1
NOTICIAS DE TELEVISIÓN COMO ENTRETENIMIENTO – CUANDO ES DEMASIADO? (NAHJ)

Cuando la cantante Jenni Rivera murió en un accidente de avión el año pasado, la noticia domino medios de comunicación en español. ¿Pero en el reportaje de su muerte, los periodistas cruzaron la línea entre noticias y entretenimiento? La línea entre los dos puede ser fina. ¿Cuál es el equilibrio apropiado? ¿Y hay demasiado entretenimiento en general en los medios de comunicación en español?

 
PRESENTERS:
Roberto Pazos, Freelancer (Moderator)
Pamela Silva Conde, Univision
Sofia Lachapelle, Reportera “Al Rojo Vivo con María Celeste”
Jorge Viera, Corresponsal

 

1:10 p.m. – 2:20 p.m. ~ KENTIA 2
STORYTELLING FROM ABROAD (NAHJ)

Foreign correspondents Tim Padgett (WLRN/NPR – Latin America) and Ben Fox (AP – Caribbean Chief) and Frances Robles (New York Times) discuss how to make foreign stories come alive for a U.S. audience. They’ll also share tips on reporting from abroad and advice on how to become a foreign correspondent at a time when newspaper and TV bureaus are shutting down.

PRESENTERS:
Ben Fox, The Associated Press
Tim Padgett, WLRN/NPR
Frances Robles, New York Times

 

1:10 p.m. – 2:20 p.m. ~ KENTIA 3
WORKING IN MAGAZINES (NAHJ)

Two of the most successful Latina magazine journalists share the secrets of the publishing world – how to pitch and write stories for magazines and the pros and cons of the business.

 
PRESENTERS:
Betty Cortina, Former Latina and Oprah Magazine
Maria Morales, People en Español

 
1:10 p.m. – 2:20 p.m. ~ ALEXANDER 1
CREATIVE STORYTELLING (NAHJ)

Want to learn how to be a creative storyteller? It’s more than just adding a multimedia graphic to your print story. Learn how to add punch to your pieces and techniques to put a twist on routine stories and capture your audience’s attention.

PRESENTERS:
Frank Alvarado, Miami New Times 
Dan Grech, WLRN
Jose Iglesias, El Nuevo Herald

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2:30 p.m. – 3:50 p.m. ~ KENTIA 1
LATINO MEDIA ENTREPRENEURS (NAHJ)

As news organizations continue to trim jobs, a new landscape of independent media start-ups is emerging. These journalists have branched out and created their own blogs, websites and entire media companies. How do you go from being a journalist at an established news organization to your own boss? Learn the tools and skills you need to start your own enterprise – and sustain it.

PRESENTERS:
Veronica Villafane, Media Moves
Nuria Net, Founder of Remezcla.com

 

2:30 p.m. – 3:50 p.m. ~ KENTIA 2
SELLING YOURSELF: DAZZLE YOUR DIGITAL RESUME (SPJ)

You know how to blog, send savvy tweets, and Facebook like a pro. But do you have one link to send a potential employer? Learn five skills for creating a personal website for the simple purpose of landing a job. Forget the overwhelming templates and confusing code. Find out what really matters so you create a site that highlights your accomplishments, showcases your clips, hosts your resume, and helps you land your next dream job. 

PRESENTER:
Cassie Morien, Boca Raton Magazine

 
2:30 p.m. – 3:50 p.m. ~ KENTIA 3
INVESTIGATING 101: THE ART OF UNCOVERING INFORMATION (NAHJ)

Want to learn how to run background checks, develop sources and dig up hard to find information? This session will teach you how to use basic investigative tools in your everyday reporting. You’ll also hear the secrets behind Univision’s Aqui Y Ahora Fast and Furious Special which recently won a Peabody and IRE Award and the secrets behind the Sun Sentinel’s Pulitzer Prize-winning series on speeding cops.

PRESENTERS:
Sally Kestin, South Florida Sun-Sentinel
Pia Malbran, CBS News
Casto Ocando, Univisión

 

2:30 p.m. – 3:50 p.m. ~ ALEXANDER 1
BRAND ME: MASTERING SOCIAL MEDIA TO BRAND YOUR NEWSROOM AND YOURSELF (SPJ)

Using social media correctly means more than figuring out how to say something in 140 characters. What you say online affects your personal brand, your newsroom, and your next job. We’ll take an interactive look at how to use social media on your own and in your newsroom – and how to get results. We’ll offer best practices for promoting yourself and creating a personal brand. Then we’ll put up your own social media efforts on the big screen and offer simple tips and tricks to improve your online presence. This workshop is for professionals and students who are already using (or attempting to use) social media both personally and for their media outlets – but just don’t know how to take it to the next level.

 
PRESENTER:
Michele Boyet, The Breakers Palm Beach

 

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4 p.m. – 6 p.m. ~ KENTIA 1
ADVANCING YOUR CAREER (NAHJ)

Looking for advice on how to break into the broadcast or print industry or take your career to the next level? Get practical tips on how to excel as a journalist.

PRESENTERS:
Ramon Escobar, CNN
Rick Hirsch, Miami Herald
Mirta Ojito, Columbia University

4 p.m. – 6 p.m. ~ KENTIA 2
DATABASE D-DAY: UNIQUE STORIES HIDDEN IN NUMBERS (SPJ)

You don’t need a Ph.D. in statistics or computer science to do in-depth data journalism. In this double session, learn how rewarding sifting through data can be – by using it to get info on marijuana prices, prostitution demographics, gambling trends, meth lab locations, underage drinking, teen sex habits, Internet porn fads, and more. The data come from the feds, the police, and Google, among other sources.Two data journalists will teach you how to easily translate the numbers into something that you – and your readers – can easily understand. When they’re done, you’ll know the basics of Microsoft Excel, SQL (aka Excel on steroids), and several easy-to-use Google tools. Along the way, you’ll get prizes for correctly extracting facts and figures from the data files. You’ll also be rewarded if you come up with a great, original story idea. 

PRESENTERS:
Lindsey Cook, Online News Association
Chris Persaud, Bankrate.com

 

4 p.m. – 6 p.m. ~ KENTIA 3
WORKSHOP: @SREE’S SOCIAL MEDIA 3.0 (NAHJ)

Learn advanced social media tricks, trends and implementation from Columbia University’s Sree Sreenivasan. You’re going to learn a lot and have fun in the fastest two-hour learning opportunity of your life. Versions of this workshop have been taught to thousands of journalists around the world and in training sessions at CNN, CBS, NBC, ABC, WSJ, NYT, AP, Reuters, Boston Globe, The Oregonian, Arizona Republic and many others.

PRESENTER:
Sree Sreenivasan, Columbia University
 

 


CHEVROLET RIDE & DRIVE

2014 Chevy Impala

NAHJ-SPJ South Florida has teamed up with GM and Chevrolet for a unique driving opportunity!
Sign up now to be one of the first guests to experience driving the all-new 2014 Chevrolet Impala!

When: Friday, July 12 5:00 pm – 7:00 pm (Stop by any time) Followed by NAHJ Welcome Reception

Where: Front entrance to Mayfair Hotel & Spa, Coconut Grove

GREAT GIFTS! Attend the drive and immediately become eligible to receive a complimentary 7-day vehicle loan! If you register by July 8, you are also eligible to win free NAHJ-SPJ South Florida conference registrations for two!


OUR SPONSORS

Special thanks to…

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SUPPORTING SPONSORS

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Social Media Bootcamp Sponsor

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April 2013 Newsletter

October 2012 Newsletter

July 2012 Newsletter

April 2012 Newsletter